Graphic Design for Pley
2018
Pley Story
PLEY is a Lego rental shop with about 100 offices at the top three marts (Homeplus, E-Mart, Lotte Mart). We needed to produce promotional materials for one to recruit store owners at the Homeplus ' Orchang.
Graphic Design Story
I thought we needed a differentiated graphic design for PLEY. So I tried to look like all of the shape was made of blocks. because I wanted to create a shape the three - dimensionality of the block rather than the normal icon. So I used A + B = C technique. A is some shape with PLEY and B is blocks, when it be united together, It's actually got a characteristic design only of PLEY.
Guide Line for Information design
I used a three-level guideline by planning information of the play.
